Lessons Learned in 20 Years

Build a culture, then a company

A healthy and ethical workplace is very important. Creating a culture of trust and encouragement attracts the right employees and helps them work towards a common goal. These principles ultimately translate into relationships with clients – and that is invaluable for any business’ growth.

Don’t make promises in order to make a sale

Be careful in analyzing the situation and only promise what you can deliver. When a company keeps its promises, it creates a sense of trust and belonging for the client.

Dr. Jeffrey Apter, GCT president shared: “80% of GCT projects are repeat business which shows our customer’s loyalty and satisfaction with our work”.